Cheesy panic stations!

I sabotaged my own business this week. 🙁

Just for those who may not know my alter-ego – ann of annmade.co.uk slate-ware – it is this business I am talking about – not the novel writing,

So there I am looking at the google adwords – you know those that appear beside the main body of searches and in the faintly (and getting fainter) pink block across the top.You probably know that all these ads are paid per click – so each time you click on one of these, the business who placed the ad pays google some money. Sounds vague – well this is because the business owner has to put a bid on how much they want to pay for their ad to be displayed when a range of specific keywords are put in by the potential customer. And it is vague. You are given ‘guidance’ like – “the average bid for page 1 is 15p” – meaning that you need to be bidding something in that region to get your ad on the first page.

Now, for certain items like slate plates and slate place cards my products naturally (organically) appear on the first page of the seach results. Fot these I do not usually advertise as well. However, some of my products do not appear on the first page, like slate clocks and slate cheeseboards, and for these I do.

So, I put in the search box one of my paid-for keywords, ‘slate cheeseboards’ – and expected to see my ad appear. It was not there! I tried another – still no ad. I checked that I had not had my limit already spent that day (You can set your own limit for how much you want to spend – but that can quickly get used up at this time of the year and I often have to increase it in November) however, it hadn’t all been used. What was going on?

Exploring my ad campaign, I found that google were now suggesting that this keyword would need an average bid of 49p for the ad to appear on the first page. Call me a miser if you like, but 49p a click !!! At that rate I’d have to put the price of the cheeseboards up, and that would never do!

Better by far, I thought, to get onto the first page naturally – but despite having one of the widest ranges of slate cheeseboards available on the Internet, my slate cheeseboards did not show until page 3 – which I am sure you will agree, is further than most people tend to go to look for items.

My webmaster advised that if I wanted that particular term to show up I should have it in my item names (they mostly said cheese board or cheeseboard) and to put them into a separate group – not just within Tableware.

I then spent hours doing this – adding the plural – setting up the new category, finessing the categories the cheeseboards appeared in to reallocate them and then, feeling please with myself, I tried a search.

Arghh!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

All the results that appeared only led to an ‘error’ page for my website!

What do you do if the product you were looking for only gives you an error page – ….yep you just click it off.  Every single one of my dozen cheeseboards now led to an error page!

I had successfully sabotaged my own business! And at the most important time of the year!!  Which is pretty cheesy!!

Hot! Cold! Could I remember the exact words for each to put them all back? What of my bid for organic first page ranking? Panic, hair pulling  – you get the picture.

An URGENT message to my webmaster and a lot of holding my breath and crossing my fingers and the answer came back – maybe it can be sorted out!

***                        ****                           ******                     ********                *********

Fast forward a few days and my wonderful webmaster has almost sorted it all out – the links that have been developing all over the Internet over the past five years since I started my slate-ware business, once again lead the customer back to the correct page!

And everything is apple-pie again 🙂

Have you ever tried to improve something but got yourself into a worse predicament than when you started? Does the ‘mind’ of the Internet lose you along the way? Do share and make me feel a little better 😉

 

For FWT cheerleaders – same as last week – so close! Just  a pound and a half to go!

Sharing:

Canine-take-over – Bonny’s blog

Ann’s Blog BONNY’S BLOG    

Wo Wo.. (tail wagging)  Hello (smiles)

Don’t tell my pack-lady but finding the lap-top unattended I’ve grabbed the chance to stage a take-over to warn you about a video that my pack-lady’s pups made of me over the weekend!

I mean, there I was being exercised entertained as usual by my pack-lady, you know, my favourite game where she throws these rings for me, I’ve got five of them, love to gather them all up and gallop back with them to insist she does it all again.

She’s not bad at it, has a knack to make them whiz along the ground – I like to chase them like that! (It seems chasing these is ok, pack-lady doesn’t like it when I chase rabbits the same way – especially when I catch them!) But enough of that! Oh I was having fun, even though her pups were standing round getting in the way! Usually they are great fun, giving me lots of fuss and games, but that afternoon they weren’t playing with me.

Later I heard lots of laughing and music and sneaked my paws onto pup-twos lap, then worked my way up to see the screen pup-three was working on. There I was, catching my rings, as usual, but now a figure of fun for everyone.  Just look at what they did!!!

I appeal to you… don’t laugh at me .. I just love doing this, chasing and catching up my rings! (appealing look – waggles eyebrows)

I asked my pack-lady about the video – she said it was just a bit of Cornish fun… and she wanted people to find her blog  If that’s all it is I guess I don’t mind, after all my pack-lady likes to play and my motto in life is ‘play with me!’ 

What do you think??

Sharing:

What do you get after Week of Feasting? FWT? Week 12

Well, to be honest, it wasn’t quite a whole week of feasting, but when you eat out or eat rather too well for four days out of seven it sure begins to feel like all you have done is eat … rather too well.

As you’ll know if you have been following FWT? I’ve been doing this blog since a few weeks after I started keeping a record on the drop-down pages, from Jan 1st 2012, weighing in at 12 stone and deciding to DO something about it. I am far too busy with my business annmade slateware, and my novel-writing, to take time out to visit a gym or run around the roads, so this is my solution, less than 15 mins of resistance weight training a day and some stretching and aerobics (max half an hour) yes – that’s it, Not Dieting – though not overeating (supposedly) and keeping an eye on the carbohydrate consumption. All details on the drop down pages from Fat Woman Thinning?

The week began as usual with Sunday, which I have noted before is quite food- heavy, right from the fry-up of egg, bacon, mushrooms and tomato followed by (thin) toast butter and marmalade – through a full traditional English Roast dinner with dessert to follow! yep – that’s a full foody day. So when I add to that a meal out with friends on Tuesday evening of a well-endowed mixed grill, even with restricting the chips to 6 [ok – yes – they were large chips 🙁 ] and that after having eaten a main meal at lunch time (though no tea)

As if this were not enough, Wednesday being my parents 59th wedding anniversary we took them out for lunch. I chose wisely – I thought, chicken breast wrapped in bacon and topped with a slab of melted brie. With plenty of salad, a few carrots, calabrese and 2 small new potatoes. Then I came unstuck  as I plumped (get it) for a pavlova! (enough sugar in that to launch a space rocket)

Which brings me to this weekend… family .. I mean FAMILY down for the anniversary. Lunch (mid afternoon type) for 20, Turkey, salmon en croute, new potatoes, calabrese, salad,.. followed by Pavlova (yes I know – but if I say so myself I do make a very nice pavlova) and Mille feuille, and Anniversary cake ( a chocolate and vanilla marbled sponge cake – iced) and clotted cream.

 

Oh and then a wide range of cheeses to select from with crackers and grapes.……

 

 

BTW – all photos of food on Slate – show annmade slate products.

So am I surprised that I did not show any weight loss this week?

No, not really. Especially as, though I kept up most of my weights I had missed more aerobic and stretching sessions than I had completed.

So – still at 10 stone 9lbs.

Waist measurements ?  Well, as you would expect, on the relaxed measurement – no change….. BUT  to my amazement …..

on the pulled in tight measurement  HALF and INCH loss. Now every time I ‘pull in’ as TIGHT as I can .. so last week would have been pulled in tight, I can assure you ..

yet half an inch .. yes I double checked.

I shall hang on to that measurement as a sign! And make sure next week is 1, normal in eating pattern, and 2, well exercised.

Ok, then cheerleaders .. I’d love to hear you comments on this week!

And don’t forget to enter (and tell everyone else to enter) my free and easy-to-enter Win a KINDLE competition – all the details HERE   – don’t leave it too late – only 1,000 allowed to enter – then it must be drawn!

Sharing:

Enjoyed this blog? Please share :)